The art of war
Posted on September 25, 2007 in the Uncategorized category
I have tried many tactics to market my business, some more successful than others. One thing that I have done was attend a trade show. The first one (and only one so far) that I attended was just this past March. It so happens that it was the day after Simon was born which made it a bit stressful but it was a good experience nonetheless. Even though most trade shows can cost anywhere from $500 - $1500 to attend, this one was much more reasonable. For this first one, I was much more interested in seeing how things are done and using it as an opportunity to prepare for larger, more expensive shows - and if I happened to gain some clients then that was just gravy.
I would say the most important aspect of trade shows that I took away from this experience was that a stack of fliers, business cards, and an 18×24 inch sign does not a trade show booth make. A real trade show booth needs to be so much more, after all this may be a prospective client’s first impression of your company so it better be a good one.
The Godfrey Group has been in the trade show booth business for over 35 years now. They do it all in their 130,000 square foot facility, from design & production of an entire custom display to supplying the extra features for your existing display to stand out from the crowd. One thing I was excited to see was the ability to rent displays. For those of you who are on a tight marketing budget (aren’t we all) or if you are looking to see if trade shows are a right fit for your company, this is a great way to get all the benefits of a professional booth at a huge discount. The beginning of the trade show season is now upon us so now is the time to get your booth up and running by checking out The Godfrey Group today.
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