Its a never ending process
Posted on September 22, 2007 in the Home Business category
Being a small business owner, I know its a never ending process to keep marketing my business and ensure my clients and potential clients are knowledgeable of my services. Because of the complexity of my business, a simple flier or business card does not always get the job done properly. In addition, I occasionally do trade shows and home shows and I am always looking for a neat and professional way to teach people about what I do.
Recently I have been looking into creating brochures for my business. I have ignored this idea in the past because I thought creating a brochure was too expensive when you look at the per-item cost. After participating in a few home shows, I realized that fliers tend to be viewed as less professional than a brochure (even if they contain the same information). I find that the presentation in a trade show booth is much cleaner with a brochure stand as opposed to a stack of informational flier.
I have been a customer of VistaPrint for over a year now and have ordered business cards (for 2 different businesses) and post cards from them - I continue to be pleased with their quality and value. Now I am looking at them for brochures. They have plenty of great templates that you can customize with your information, the ability to upload your own design and, if you are like me with no artistic ability, they offer graphic design consultations. You can order as few as 25 (if you want to check out the quality for yourself) to as many as you can possibly want. Hint: the more you buy, the better the deal, i.e. per-item cost. Of course all brochures are printed on high quality, 100lb paper with that glossy coating that really makes them stand out.
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